Production Company & Logo

We decided to create a new production company and logo for our thriller project rather than re-using a logo from last year's AS projects because we wanted to improve from last year and agree on the company as a group since we had worked with different people at AS. We named our production company 'LEV Productions' and produced this logo during planning:

However, we decided that it needed to be changed because there was no significance or reasoning for the design. We kept the sans serif font as this is clear and easy to read quickly and the colours but changed the shape when creating it on Photoshop to circles:

'LEV' stands for Lucy, Eva and Victoria - the initials of each group member's first name. We felt this was an appropriate name as it is unique and personal to us as well as being short and memorable. The 3 circles in our logo represent spotlights, implying that our films belong in the spotlight therefore emphasising their great quality. We chose to use the colours red, green and blue as these 3 colours are often associated with technology such as TV and computer screens. This was done as the films we make will be shown in cinemas and on television screens using modern technology.

Although we were pleased with the logo, we felt that it didn't fit the thriller genre of our film so darkened the colours to give it a more sinister and shadowy effect. We are also planning to animate it in the trailer for the logo to form together on screen and disappear as though it is blown off screen to connote an eerie feeling of the trailer, as it is the first thing to be seen.