Laura Mulvey created the theory of the 'male gaze', claiming that female characters in films are over-sexualised and portrayed as objects admired for their appearance, for the pleasure of the male heterosexual audience. This is done by focusing on particular body parts such as lips, legs or curves and using slow camera movements, giving the audience a male's perspective.
Although a large part of our demographic is males aged 15-25, Mulvey's theory is not applied in our film because it would limit our audience, cutting out the females we target aged 15-25 as we want the film to appeal to everyone. The protagonist, Holly, is presented as an ordinary 17 year old girl who we want to be relatable for the audience, something that would not be achieved by denying the character human identity. We also felt it was unnecessary as most of the female characters are represented as weak and 'damsels in distress' whilst the main male character maintains the upper-hand throughout the majority of the film until at the end.
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