To produce the institutional information and intertitles we used Adobe Photoshop as we already had experience in using this programme so it was quick and easy yet made to a good standard. To create the institutional information we looked at the information from other films to get an idea of what needed to be included. We chose a sans serif font so it is clear to read and added our production company logo.
We used the same font and black-to-white gradient overlay for the text 'Coming Soon' to match the title of the film and establish a recognisable text to use for anything in relation to our film (e.g. posters, adverts and merchandise. It was important to include the website and hashtag as this lets people know where to find more information on the film and by using the film's hashtag it provides below the line advertising through social media to spread the word. For this information we chose a similar font but smaller and thinner as it is less vital, however is still clear. A dim glow around the text also makes it stand out against the black background. Our production company logo is the only colour on the screen making it stand out despite being small in the bottom corner where it might otherwise be missed.
During research we noticed that the age rating of a film was always displayed in this way at the start of every trailer we studied. It was simple to replicate for our own film's rating using Photoshop as it uses a basic and serif font, we found the 15 age certificate stamp online and added shadows to the image and text as well as the bbfc website for realism and accuracy.
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