Designing the Title

During planning we decided that we wanted 'In the' to be on one line and 'Shadows' to be on the line below as we found through research that it was common for thriller film titles to be on more than one line as it makes it seem staggered. We planned to have 'In the' in a sans serif font and 'shadows' in a serif font or italics as we want the eye to be drawn to this word because it implies the genre of thriller. We began testing different designs on Powerpoint to see what fonts looked best for our title, this is an example of some fonts that we tried.

 We decided on a block, sans serif font for the first line as these words are not as important to draw people's attention, yet is still important that it's noticed. For 'shadows' we chose a sans serif font which is gothic, implying the horror genre, and less bold but the eye is drawn to it since the word is longer and the font is interesting, yet clear.

After choosing the fonts that we wanted, we created the final design on Photoshop as this programme allowed us to use effects that Powerpoint didn't. We wanted to make the title look as though smoke was blowing past it as this typically connotes mystery and eeriness because of the conveys a gust of wind (pathetic fallacy for chaos and panic) or fog that something could hide in. However, we found this difficult to do with only our own images so decided against it as we didn't want it to look badly edited. Instead, we found in 'blending options' that we could alter the colour of the text to a gradient of grey to white. This gave the effect of a faint shadow covering half of the word 'shadow' and therefore fitted well. We also edited the text so that a drop shadow of the word 'shadow' was reflected in the words 'In the' which gives the title more depth.