These are 2 film posters for 'Into the Storm' and 'Grown Ups' both of which are high budget films. Into the Storm is an action-thriller film whereas Grown Ups is a comedy, therefore their posters are laid out differently with different colours and information.
Firstly, the Into the Storm poster focuses on using very dark colours such as black, greys and navy blue. This makes the white film title stand out which is important as it is the most necessary piece of information on the poster. The only vibrant colour on the poster is the orange fire which stands out in the middle against the dull colours immediately conveying that in the film there is danger and destruction which also suggests the genre of film and basic plot. On the other hand, the Grown Ups poster mostly uses bright colours like orange and blue. This makes it eye-catching and connotes that the film is lively and funny, a contrast of the Into the Storm.
The majority of the information shown on both the posters are the same, however the Grown Ups poster includes the names of main actors in the film which Into the Storm does not have. By showing this it advertises the star power as they are well-known actors, helping to build positive expectations of the film. Into the Storm doesn't use actors names on their poster as overall it has a more simple layout and less star power to advertise.
Information that is included on both posters is the film title, tagline, cinema release date and a main image to draw the audience's attention. The titles of each film is written in capital letters and a larger font size than all other text to make sure it is seen first by an audience as it is the most important piece of information. They are also colours that juxtapose with the background colour it is on to stand out more. The taglines "There is no calm before the storm" and "Boys will be boys...some longer than others" are also written in a colour that contrasts with the background and both positioned either above or below the title in a smaller font size, The Grown Ups tagline connotes the comedy genre as it conveys that the film is about adults behaving childish and the Into the Storm tagline also connotes it's genre of action-thriller as it is serious and conveys the danger in the film.
Both cinema release dates shown on the posters are in a red font either above or below the film title. This is because it is a bold colour that stands out against the background and next to the titles as it is important information but still a smaller sized font as it is not a vital. All text on both posters are in sans serif font, this makes sure that the important information is clear and can be read quickly by the audience. Finally, both film posters use an image as the main focus point of the poster. The Grown Ups poster uses an image of all the main characters on a water slide. This gives the audience an idea of the plot along with the title and tagline and also shows the well-known actors as star power. On the other hand, the Into the Storm poster has only one character included, facing away from the audience as the more important focus is the hurricane which takes up most of the poster. This once again gives the audience an idea of the plot which surrounding the events of this hurricane.
