Firstly. after finishing the first draft of our trailer as a group, it was shown to the class in order to gain feedback and other people's opinion on how to improve it. The first suggestion was to add intertitles throughout the trailer to give an insight to the narrative. Despite this after discussion with the group and other class members we decided against this change due to the structure of our trailer and the fast pace. We felt that it would slow down the trailer because of the quick cuts and editing we made to create tension, adding intertitles would mean slow cuts would split up the fast shots so the suspense wouldn't build as effectively. In addition to this, we didn't want to make the narrative too clear in our trailer to add the element of mystery, making people intrigued and want to watch the whole film but adding intertitles might take this away.
The class also felt that the transition from slow to fast pace editing where one music track ends whilst another begins wasn't smooth enough. It was suggested that we edit or change the music so that the tracks blend together better. To fix this we first tried replacing the first track 'If She's An Angel' by Charlotte Campbell with a slower and less upbeat version of the second track we found on Freeplay music. However, we wanted the transition to be sudden and surprising which was lost by doing this so we returned to the original first track. Instead we slowed down the last syllable of the song to make it fade out with an echoey effect as the next song fades in. After experimenting with a few different methods we found that the most effective way of transitioning was to have the first track fade out slowly, pause for silence for a second and then have the next fast pace song fade in.
Our trailer began with a midshot of two characters talking to each other as a voiceover plays over the top. When the class watched this, many people throughout is was supposed to be what the characters were saying in the shot which isn't what we had intended. To fix this problem we swapped the first shot with a long shot of the characters walking away together. The camera tracks behind them so it is clear that the voiceover is separate to the visuals, avoiding confusion.
For my magazine cover I was given a few things to improve on by the teacher and class. Firstly the smaller text advertising what is inside the magazine was difficult to read because of the thin font. This was easy to fix as I found putting the font in bold looked better and by increasing the size it also filled empty space. Another suggestion was to use Photoshop blending options on the masthead to make it look legitimate and more edited and put together, rather than simple. I found that adding a small white glow around the text helped solve this problem by making it stand out against the dark background and adding layer to the page adding a 3D effect. The barcode was blurry so I also replace that to improve the quality and added a price to the cover too.
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| First Draft |
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| Final Product |
For my poster I only made a few changes from my first draft to final product. The first piece of feedback I was given was that my billing block didn't look legitimate. To improve this I condensed the size of the text making it narrower. From this I learnt that I could include a lot more information still using the same small space at the bottom of the poster. I also made the 'Coming Soon' text bigger and brighter to stand out more. It could easily be missed on the black background as the text was dark red so by making it bright red it draws in the eye but doesn't take the focus away from the title and images because it is still small.
The final suggestion I was given was to add another image in the background as there was a lot of empty space which I agreed with. I decided that adding an image of a candle would be effective by implying the supernatural genre as well as the fact that it is a significant prop from the film. I cut out the image and lowered the opacity level to make it faint in the background but felt that it looked unprofessional and amateur so decided to leave it as it was.
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| First Draft |
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| Second Draft |
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| Final Product |
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