SCRIPT:
A common element in my 3 texts is the synergised font of the title. We used 2 different fonts, serif and sans serif, for the film title and kept them the same in the trailer and my poster. This allows the title to be consistent and therefore immediately recognisable in relation to the film. In both the trailer and poster the title is large and a main focus on the screen as it is an important piece of information. Although, I didn't continue with this text design on my magazine cover as I felt that it didn't fit with the rest of the cover because of the colour theme. I wanted it to stand out but not look out of place so instead I used a bold sans serif font that was used throughout the rest of my cover in a dark grey colour.
For my poster, I chose only to feature the main character as she is the protagonist of the film and therefore it was important she was the focus. However, I also included the silhouette of a man representing the antagonist despite hiding his identity, implying the good vs bad narrative, and also suggesting the horror/supernatural sub-genres. She is turned away from the silhouette which is positioned behind her and looking down at the floor with a concerned expression. This implies she is scared of something and unaware of the 'man' behind her, giving a vague insight into the narrative. She is wearing a black top with dark makeup as black typically represents death and evil, therefore fitting with the plot as she is believed to be the cause of the crimes.
The main image on my magazine cover is a close up of Holly, the protagonist, but I also included smaller images of screen shots from the film. These include other characters such Amy and Natalie, the small images mean that they don't stand out like Holly does but implies that the cast is mostly teenagers which attracts our demographic as it is a relatable age group. Holly has a worried expression on her face, looking away from the camera implying that she is scared of something, therefore giving a hint at the narrative. Like my poster, Holly is wearing a black top and dark makeup, once again representing evil which fits with the film's narrative. Despite this, Holly wears brighter colours in the trailer as we wanted her to look like a normal student and didn't want her to be represented as evil throughout the entire film.
A common convention of thriller is the use of darkness and black, not only because of what the colour represents but also because it creates fear. Therefore I used this as a common element in my 3 texts, creating synergy. A lot of the trailer is filmed in the evening or edited with low key lighting as well as the intertitles which have a black background. For my poster I chose a grey to black gradient background to fit this theme along with Holly's dark clothes, connoting the genre. I didn't want to make my magazine cover too dark as I want it to draw people's attention and stand out. To do this I make the background solid black but used brighter colours like red and yellowy-green for the text and edited images.
Finally, I kept the institutional information consistent between my trailer and poster to create synergy, however this only includes the credits in the billing block and 'Coming Soon' which is in the trailer intertitles and poster. 'Coming Soon' is written in bold text on both products to catch the eye of the demographic and increase their interest in researching it. By including information such as the production company, actors etc in the billing blocks it creates good expectations based on their previous work, giving the audience an idea of what quality to expect from the film and encouraging them to watch it. I didn't include any institution information for the film on my magazine cover as it was unnecessary and might have over-crowded the page.
Overall, I think my campaign is effective in creating synergy between my main product and ancillary texts. The consistent colour theme connotes that it is thriller genre, therefore drawing in the demographic through all platforms. The use of the same fonts for the title and intertitles means that the products are clearly identified with 'In the Shadows' as well as the clear images of the protagonist, instantly making a connection between them all and advertising the film to the intended audience.
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