USP

It is important that our film has a unique selling point (USP) to make it stand out and different to other films, especially as the thriller genre has specific conventions commonly used which we are also including.

The USP for our film is that it is a combination of supernatural thriller and horror thriller, as it includes elements of both. We aim to make the audience believe that the strange events which occur throughout the film are due to supernatural, however it is revealed towards the end that it is a friend who is responsible for the crimes. The crimes include kidnapping and murder which are gorey, a typical convention of horror but on the other hand the unexplainable events incorporate the supernatural element, along with the characters interest in it, explained at the start to plant the idea of supernatural in the audience's head. By having a combination of 2 thriller sub-genres, it also means that our demographic is wider as the film appeals to more people, those who enjoy supernatural films, and those who enjoy horror.

Another USP for our film is that it is British, set in England with British actors. Thrillers are typically American so it means that we appeal to not only American but also British audiences, again widening our demographic.