Our Demographic

Thrillers are typically certified 15+ or 18+. Our film targets both males and females aged from 15-25, therefore the age certificate for 'In The Shadows' is a 15. The group felt that this was a suitable age rating because the film includes violence, suspense, kidnapping and murder which would be unsuitable for a young audience to watch. We considered raising the age certificate to 18 due to the amount of violence in the film, however as the violence isn't actually shown, only implied and left to the audience's imagination we left it as 15. In addition to this, because our demographic is teenagers/young adults raising the age certificate would limit our targeted audience and result in a smaller audience for the film.

Research also helped us to make the decision of what to rate In The Shadows. 1408 is a thriller we studied in class, it includes suspense and the supernatural, similar to our film, and is rated at 15. The Woman in Black also features these things and is a 15 uncut and The Purge is rated 15 for it's strong violence and language. By comparing our film to others, it helped to give us an idea of what age is most appropriate for the film, considering the levels of violence and suspense that is included.